RAYGUN Visual Album Project Lifecycle
Category: Other
Updated: 1 Mar 2021
Contributors
Created byKevin Thomas
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Events
Project Kick OffPeriods
High Level Planning and Joint Venture FormationOperations Integration and Project Org.Project Build upEVG Procurement of Strategic Partner for Joint VenturePromo Single Release (unannounced)Pre-release Phase*BONUS Single Release*
Tour Promo Content CampaignRelease PhaseVisual EP Promo Snippets Release- Unlocking Treasure Hunt/Clue Solving Digital Marketing Format for FansPromo Radio Tour 1Project Pre-release Phase - Admin.Lead Single ReleaseProject Release & Official Tour PhaseProject ReleasePromo Radio Tour 2Tour Close & Post Tour PhasePress Tour and Tech Marketing to Parallel Tour/Virtual Tour XRPROJECT CLOSE *
SXSW and Final Performances
Admin Colseout of Project Lifecycle*OFFICIAL PROJECT LAUNCH *
Branded Products Mix ReleaseAggressive Exposure & Awareness Campaign / Direct to Fan / Inbound / Push Marketing OperationsCRM Build and AutomationsAdministrative and Digital Accounts Integration
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