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June 30, 2021
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Fossil Quarter 1
Created by
Bhuvaneswar. AC
⟶ Updated 6 Jan 2020 ⟶
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Events
Display 30% Spent on Display to create Interest & Awareness.
Video 70% Spent on Video to create Awareness.
Display 70% Spent on Display to create interest
Search 30% Spent on Search to create interest
Search & Shopping 40% spend on Search & Shopping with 70% Search spend on Brand Campaign to acquire the interested Customers
70% spend on Search & Shopping with 40% Search spend on Brand & 60% Spend on Non Brand Campaign to acquire the interested yet non brand - centric audience.
30% Spend on Display to keep the phase of acquiring new interested audiences.
Display 60% Spent on Search to create interest (copy)
