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IMC Plan Media Timeline
Created by
Brian
Comments
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Updated
4 Dec 2017
Events
Campaign Begins December 1st
First Postcard mailed Dec. 4th (Canada)
Second Postcard Dec. 25th (Europe)
Third Postcard Jan. 15th (Latin America)
Fourth Postcard Feb. 5th (Asia & the Pacific)
Fifth Postcard Feb. 26th (Middle East)
Sixth Postcard Mar. 19th (Africa)
Seventh Postcard Apr. 9th (Antarctica)
Final Postcard Apr. 30th (United States)
End of Campaign May 19th
December 22 Bumper Ad
January 7 Bumper Ad
January 20 Bumper Ad
February 10 Bumber Ad
March 18 Bumper Ad
March 28 Bumber Ad
March 31 Bumper Ad
April 8 Bumper Ad
April 7 Bumper Ad
April 29 Bumper Ad
First Email for Campaign Kick-off
Email (Dec. 17)
Email (Jan. 7)
Email (Jan. 21)
Email (Feb. 4)
Email (Feb. 18)
Email (Mar. 4)
Email (Mar. 18)
Email (Apr. 1)
Email (Apr. 15)
Final Email (May 6)
Periods
First Sierra Club Trip (Dec. 29 - Jan. 18)
Sierra Club Trip (Jan. 14-19)
Sierra Club Trip (Jan. 27 - Feb. 3)
Sierra Club Trip (Feb. 17-24)
Sierra Club Trip (Mar. 25-31)
Sierra Club Trip (Apr. 4-14)
Sierra Club Trip (Apr. 7-14)
Sierra Club Trip (Apr. 14-21)
Sierra Club Trip (Apr. 15-21)
Final Sierra Club Trip (May 6-12)
Facebook Advertising Campaign
