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IMC Plan Media Timeline

Created by Brian

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Events

Campaign Begins December 1st First Postcard mailed Dec. 4th (Canada)Second Postcard Dec. 25th (Europe)Third Postcard Jan. 15th (Latin America)Fourth Postcard Feb. 5th (Asia & the Pacific)Fifth Postcard Feb. 26th (Middle East)Sixth Postcard Mar. 19th (Africa)Seventh Postcard Apr. 9th (Antarctica)Final Postcard Apr. 30th (United States)End of Campaign May 19th December 22 Bumper Ad January 7 Bumper Ad January 20 Bumper Ad February 10 Bumber Ad March 18 Bumper Ad March 28 Bumber Ad March 31 Bumper Ad April 8 Bumper Ad April 7 Bumper Ad April 29 Bumper Ad First Email for Campaign Kick-off Email (Dec. 17)Email (Jan. 7)Email (Jan. 21)Email (Feb. 4)Email (Feb. 18)Email (Mar. 4)Email (Mar. 18)Email (Apr. 1)Email (Apr. 15)Final Email (May 6)

Periods

First Sierra Club Trip (Dec. 29 - Jan. 18)Sierra Club Trip (Jan. 14-19)Sierra Club Trip (Jan. 27 - Feb. 3)Sierra Club Trip (Feb. 17-24)Sierra Club Trip (Mar. 25-31)Sierra Club Trip (Apr. 4-14)Sierra Club Trip (Apr. 7-14)Sierra Club Trip (Apr. 14-21)Sierra Club Trip (Apr. 15-21)Final Sierra Club Trip (May 6-12)Facebook Advertising Campaign

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