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AIzaSyAYiBZKx7MnpbEhh9jyipgxe19OcubqV5w
January 31, 2020
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FLOP timeline
Created by
Ville Heino
⟶ Updated 1 months ago ⟶
List of edits
Timelines by
Ville Heino
:
1 months ago
0
0
20
eShop timeline
Comments
Events
"How can we identify and improve low-performing products?"
START
100 ACC and 100 SP MATs analyzed
Creation of basic file structure
Focus more on ACC and volumes
Addition of suggestions for improvement, e.g. price checks, product information gaps
Improved structure
Expanding to a greater amount of MATs, 100 at a time
STATUS
700 products are selling under 100 pcs /6months
Only a handful of products sell several hundred pieces /6 months
GOAL
All low-performers are identified and assortment has been consolidated
No missing information for MATs, USPs clearly defined
Periods
First iteration
Second iteration
Expansion
Margin improvement idea emerges: Price group condition revision across countries has to be done
