FLOP timeline
Category: Other
Updated: 13 Dec 2019
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Created byVille Heino
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"How can we identify and improve low-performing products?"START100 ACC and 100 SP MATs analyzedCreation of basic file structureFocus more on ACC and volumesAddition of suggestions for improvement, e.g. price checks, product information gapsImproved structureExpanding to a greater amount of MATs, 100 at a timeSTATUS700 products are selling under 100 pcs /6monthsOnly a handful of products sell several hundred pieces /6 monthsGOALAll low-performers are identified and assortment has been consolidatedNo missing information for MATs, USPs clearly definedPeriods
First iterationSecond iterationExpansionMargin improvement idea emerges: Price group condition revision across countries has to be done
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