part 1 - Timeline

Amazon Studios launches to create original television content.

Amazon acquires Whole Foods

Kindle book e-reader launches.

Announces proposal to open up a 2nd Headquarters

Amazon launches in July, having been established a year earlier, as an online book retailer.

Launches Amazon Web Services, its cloud computing platform.

Amazon floats on the Nasdaq in New York, with a market capitalisation of $438m. Acquires bookpages.co.uk and launches Amazon UK

Amazon Prime, its premium membership package launches in the US, followed in the UK two years later.

Acquires Kiva, a robotics company, for $775m.

Amazon Art launches. Drone delivery plans unveiled for first time under 'Prime Air' name.

Celebrates 20th birthday with market capitalization standing in excess of $245bn.

Amazon Fresh, its online fresh food delivery business, launches in Seattle.