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Amazon

Created by Marius Christoffer Mølsgaard

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Jeff Bezos founded Amazon Amazon's online bookstore was launched (niche)Amazon's IPO Amazon expands into new product categories; DVD's, CD's Expands into toys & electronics Introduces personalized shopping; 1-click, wish-lists, recommendations etc.Begins doing partnerships with different e-retailers (agent role)dot.com crash started experimenting with new business models; auctions, marketplaces (agent role)Started re-evaluating their business model again.

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