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Amazon
Created by
Marius Christoffer Mølsgaard
Comments
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Updated
13 Sep 2017
Events
Jeff Bezos founded Amazon
Amazon's online bookstore was launched (niche)
Amazon's IPO
Amazon expands into new product categories; DVD's, CD's
Expands into toys & electronics
Introduces personalized shopping; 1-click, wish-lists, recommendations etc.
Begins doing partnerships with different e-retailers (agent role)
dot.com crash
started experimenting with new business models; auctions, marketplaces (agent role)
Started re-evaluating their business model again.
