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June 30, 2022
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PR presentation
Created by
Elizabeth Brummer
⟶ Updated 21 Nov 2019 ⟶
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Events
Workshop & App Reveal
Baseline analysis of social media
Evaluation studies
Print conference pamphlets
Prepare news release, draft blog, social media grid for workshop
Send out day-after-recall for workshop follow-up
Periods
Run #newyearnewjim social media campaign
Regularly post and update Steyer’s online presence (on CSM Facebook, CSM YouTube, CSM Twitter, personal Twitter)
Conferences in LA, NYC, CHI, ATL
Create social media content “buzz” surrounding conference and workshop
Conference prep
Media train Steyer for workshop
Monitor clippings and “hits” from conferences
Monitor clippings and “hits” from workshop & app reveal
