Aetherlight Timeline

Keep the game running

Ownership transition

Shopping (and choosing) new development team (Pocket Pinata right now).

Nail down partnership with Toby Mac or other celebrity to help advertise the brand.

Finalize the immediate changes needed to enable the game to transition to "free/freemium/subscription". Also, pick team and payment method (currently, the idea is equity)

Announce Free game model coming (plan for transition for players who have already paidprobably free subscription for life)

Iphone App Marketing (SEO/SEM, GoogleAds)

Iphone app with Free and Subscription modeling goes live

Battle for the Book launches in Museum of the Bible

Evaluation of marketing strategies and the affect of MOTB on downloads/membership

4th content drop (This will be the first time we really see subscription matter for players)