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gem
Created by
Gemma Fleet
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Updated
12 Sep 2017
Grouping
Take us to 2021 - World-changing Research
Events
Telethon 1 - thank you and uplift
Telethon 2 - cash conversion
Telethon 3 - 'Cold' Acquisition
'Cold' insert campaign
Telethon 1 - thank you and uplift
Telehon 2 - cash conversion
Telethon 3 - 'cold' aquisition
'Cold' insert campaign
Admin
Events
DM: Opt-in campaign
Welcome Journey setup - Take us to 2026
Media plan - inserts
Media plan - inserts
Periods
Welcome journey setup
Continuous attrition analysis, propensity modelling, prompt tests, proposition testing (focus groups)
Annual gift aid campaign
Events
DM: Gift Aid -'mop-up' campaign
DM: Gift aid 'mop-up' campaign
DM: Gift Aid mop-up campaign
Engagement
Events
Digital ep02
Digital ep03
Giving Week email ask
Digital Ep01
Digital ep02
Digital ep03
Giving week email ask
Digital ep01
Periods
Rolling welcome programme 'Take us to 2021'
Grouping
Retention magazine
Events
Avenue 1
Avenue 2
Avenue 1
Avenue 2
Avenue 1
Avenue 2
