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Created by Gemma Fleet

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Grouping

Take us to 2021 - World-changing Research

Events

Telethon 1 - thank you and uplift Telethon 2 - cash conversion Telethon 3 - 'Cold' Acquisition 'Cold' insert campaign Telethon 1 - thank you and uplift Telehon 2 - cash conversion Telethon 3 - 'cold' aquisition 'Cold' insert campaign

Admin

Events

DM: Opt-in campaign Welcome Journey setup - Take us to 2026 Media plan - inserts Media plan - inserts

Periods

Welcome journey setup Continuous attrition analysis, propensity modelling, prompt tests, proposition testing (focus groups)

Annual gift aid campaign

Events

DM: Gift Aid -'mop-up' campaign DM: Gift aid 'mop-up' campaign DM: Gift Aid mop-up campaign

Engagement

Events

Digital ep02 Digital ep03 Giving Week email ask Digital Ep01 Digital ep02 Digital ep03 Giving week email ask Digital ep01

Periods

Rolling welcome programme 'Take us to 2021'

Grouping

Retention magazine

Events

Avenue 1 Avenue 2 Avenue 1 Avenue 2 Avenue 1 Avenue 2

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