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Marketing Strategy Timeline
Created by
Desmond
Updated
12 Sep 2017
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Description
A timeline of execution for B2C plans
Comments
Periods
Market 1: Retrenched, Unstable and At Risk PMETs
Market 2: Jobseekers
Launch of LEACOV website
Market 3: Retirees
Market 4: Low Wage Workers
Market 4: Low Wage Workers
Market 4: Low Wage Workers
Market 4: Low Wage Workers
Market 4: Low Wage Workers
Market 4: Low Wage Workers
Market 5: Interested in Security
Market 5: Interested in Security (Redemption)
Market 6: Career Transition Office
Market 7: Undergrad students, ORD personnel ( 21-24 years old)
