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Competition - winner gets a year's supply of contact lenses Announcement of comp winner, product reviews released, #takeitoff campaign Promotions via bloggers/vloggers, #choose&see reviews Interactive egg hunt competition Promotions via bloggers/vloggers Interviews with driving instructors, #choosetocare video #choosebeauty comp, AOP promotions Sport clubs partnerships Blog page, discounts #cooperscravings competition #choosetheview activity, blog posting #choosecomfort comp, video of whole year 'Thank you' tweet #choosethebest

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