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Created by
victoria
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Updated
2 Dec 2017
Timelines by
victoria
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2 Dec 2017
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timeline 2
Events
JANUARY: Maura Linh will run crisis drills with employees every 6 months
JANUARY: A complete redesign of social media and social media presence will take place
JUNE: Begin posting on social media x2 per day
DECEMBER: GOAL - Gain 300 new followers within first year
JANUARY: GOAL - 1500 followers by end of 3 years
JANUARY: First back to school event will occur to attract BU students
AUGUST: Launch software allowing patrons to book appointments online
DECEMBER: Launch blog to post new content monthly
DECEMBER: By end of 2019, Maura Linh will start monthly email newsletters that send out new trends offered, links to recent blog posts, events coming up/happened
JUNE: Grow email outreach to include 75% of customer base
EARLY 2018: send out advertisements to The Daily Free Press
EARLY 2018: Boost online facebook posts (this will occur every month)
JANUARY 2018: Set up Google Adwords
JULY: asses effectiveness of Google Adwords to determine whether it should still be used
BEGINNING 2020: utilize paid advertising in larger newspapers like the Globe
JUNE: Crisis Management Prevention Drill
JANUARY: Crisis Management Prevention Drill
Crisis Management Prevention Drill
JANUARY: Crisis Management Prevention Drill
JUNE: Crisis Management Prevention Drill
JANUARY: Crisis Management Prevention Drill
SEPTEMBER: second back to school event
JANUARY: third back to school event
SEPTEMBER: fourth back to school event
JANUARY: fifth back to school event
SEPTEMBER: sixth back to school event
