Events
JANUARY: Maura Linh will run crisis drills with employees every 6 monthsJANUARY: A complete redesign of social media and social media presence will take placeJUNE: Begin posting on social media x2 per dayDECEMBER: GOAL - Gain 300 new followers within first yearJANUARY: GOAL - 1500 followers by end of 3 yearsJANUARY: First back to school event will occur to attract BU studentsAUGUST: Launch software allowing patrons to book appointments onlineDECEMBER: Launch blog to post new content monthlyDECEMBER: By end of 2019, Maura Linh will start monthly email newsletters that send out new trends offered, links to recent blog posts, events coming up/happenedJUNE: Grow email outreach to include 75% of customer baseEARLY 2018: send out advertisements to The Daily Free PressEARLY 2018: Boost online facebook posts (this will occur every month)JANUARY 2018: Set up Google AdwordsJULY: asses effectiveness of Google Adwords to determine whether it should still be usedBEGINNING 2020: utilize paid advertising in larger newspapers like the GlobeJUNE: Crisis Management Prevention DrillJANUARY: Crisis Management Prevention DrillCrisis Management Prevention DrillJANUARY: Crisis Management Prevention DrillJUNE: Crisis Management Prevention DrillJANUARY: Crisis Management Prevention DrillSEPTEMBER: second back to school eventJANUARY: third back to school eventSEPTEMBER: fourth back to school eventJANUARY: fifth back to school eventSEPTEMBER: sixth back to school event
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