Get Premium for free!
11 Nov 2017
A Yamaguchi-based company, Ogori Shōji opened
a unisex casual wear store opened in Fukuro-machi, Hiroshima under the name "Unique Clothing Warehouse". Initially, from the contraction of "unique clothing", the brand was going to register under "uni-clo"
during administration work between Hong Kong in relation to the brand, staff in charge of registration misread the "C" as "Q", and that was how the brand name was born. From then, owner, Tadashi Yanai changed the store name to "uniqlo" across Japan.
the Japanese economy hit a major slump. And Uniqlo's cheap clothes got popular fast.
over 100 Uniqlo stores operating throughout Japan.
The company saw a rise in popularity after the launch of a fleece apparel campaign.
The store was virtually untouched during the recession and saw profits climb 17%
the company was valued at 1.4 trillion yen ($14 billion).
About & Feedback