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April 1, 2024
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BACK2FCUK campaign
edit #1
Created by
MILLIE OCONNOR
⟶ Updated 9 Dec 2018 ⟶
List of edits
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Events
Invites are sent out to influencers for the co-creation day.
Co-creation day at Depop Headquarters with the influencers
Approved content for Depop and Instagram
PAQ film the Youtube episode.
PAQ approved content
Send out press release
Photos sent to journalists
French Connection website hack
French Connection instagram hack
PAQ instagram story and image
PAQ Official Youtube
DAZED press coverage
Depop: Newsletter email
PAQ limited edition tees
Jess W & Elias post
Limited edition slogan inspired range launch
Periods
Instagram influencers
Press coverage
Social conversation storm
Press coverage
Week for changes.
Final edit approval
PR storm
Tees go on sale