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marketing as a discipine
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Updated 3 Dec 2018
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Created by
Hideo Kojima
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discovery of basic concepts and their exploration
conceptualisation, classification and definition of terms
integration on the basis of principles
development of specialisation and variation in theory
reappraisal in the light of new demands and a more scientific approach
reconceptualisation in the light of managerialism, social development and quantitative approaches
differentiation on bases such as managerialism, holism, environmentalism, systems, and internationalism
socialisation; the adaptation of marketing to social change
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