marketing as a discipine
Category: Other
Updated: 3 Dec 2018
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Created byHideo Kojima
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discovery of basic concepts and their explorationconceptualisation, classification and definition of termsintegration on the basis of principlesdevelopment of specialisation and variation in theoryreappraisal in the light of new demands and a more scientific approachreconceptualisation in the light of managerialism, social development and quantitative approachesdifferentiation on bases such as managerialism, holism, environmentalism, systems, and internationalismsocialisation; the adaptation of marketing to social change
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