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September 30, 2021
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Monetization Timeline
V1
Created by
Mark Au
⟶ Updated 9 Nov 2018 ⟶
List of edits
Comments
Events
1/1/19 - Announce Monetization: Membership Tiers & Pricing
Initiate membership sales process
Formulation of Driver Membership Sales Process
Notify drivers of auto-conversion of deposit to "commission credit" (can opt-out)
Insert commission credits into drivers' wallet
4/3 - Activate Monetization Model
Launch CNY Driver Credit Campaign to push for Target of 90%*
Periods
5-20/2 Chinese New Year
15-23/12 Pre-xmas demand surge
Commission by Driver Tiers - Product Testing
Monitor FF
Target 90% of *active drivers of past 3 months to have a positive "commision credit" balance
