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July 31, 2020

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Monetization Timeline

V1

Created by Mark Au ⟶ Updated 9 Nov 2018 ⟶ List of edits

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Events

1/1/19 - Announce Monetization: Membership Tiers & Pricing Initiate membership sales process Formulation of Driver Membership Sales Process Notify drivers of auto-conversion of deposit to "commission credit" (can opt-out)Insert commission credits into drivers' wallet 4/3 - Activate Monetization Model Launch CNY Driver Credit Campaign to push for Target of 90%*

Periods

5-20/2 Chinese New Year 15-23/12 Pre-xmas demand surge Commission by Driver Tiers - Product Testing Monitor FF Target 90% of *active drivers of past 3 months to have a positive "commision credit" balance

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