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October 1, 2023
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BMW/Designworks
Created by
Rob Stevenson
⟶ Updated 8 Nov 2018 ⟶
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Events
Chuck Pelly Founds Designworks in CA
BMW commissions DWto design seats for the 8-series
BMW/DW Contracts account for $150M/yr (50% of DW Business)
DW Displays Concept Car at Geneva Motor Show (independent of BMW)
BMW Acquires 50% Stake in DW
DW Designs BMW-E2 (Electric Car for USA)
BMW Owns 60% of DW and Accounts for 2/3 of DW Revenues
BMW Acquires 100% of DW
Chuck Pelly Leaves DW
