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September 30, 2021
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Project111
Created by
Tze Ching Yim
⟶ Updated 6 Nov 2018 ⟶
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Events
TruEarth Founded
Periods
Increasing demand for Home Meal Replacement (HMR)
Growing Awareness of Wholegrains
Sales through Supermarket
Grouping
New Product Idea
Events
Introduction of Cucina Fresca
TruEarth research on Home Meal Replacement
TruEarth developed Pizza concept ready for test
Sales
Events
Cucina Fresca' Line sales Reached 35 Million
Market Research
Periods
Market Research of Pasta by NielsenBASES(I)
Market Reasearch of Pizza NPDby Nielsen BASES (I&II)
Competitor Performance
Events
Category of Refrigerated Fresh Pasta annual sales reach 4.1B ( Nestle & Kraft)
Competitor Rigazzi Brand introduce Whole grain fresh pasta
