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Go to Market plan
Created by
jenae
Description
capstone
Comments
181 views
0
0
Updated
13 Nov 2017
Events
Hire web developer to build website
Move into Brooklyn office
Hire publisher, marketing/publicity director (work remotely)
Begin publishing content (news, short blog posts, etc.) - SEO Marketing
Hire sales director, begin selling ads for site launch
Marketing/publicity director managing all merchandise orders, MailChimp newsletter setup, social media
NEW YORK COMIC CON
Hire managing editor, who begins search for new hires Y1
Office supplies ordered
Begin promoting our presence at NYCC on social
Start running ads on site
Scoping out office space
WEBSITE LIVE
Managing editor interviewing new hires
Start sending weekly newsletter
Sales director placing ads
All content on site approved by editorial director
Publisher handling all financial accounting (salaries, equipment, software purchasing, etc.)
Press releases sent to media; editorial director to pitch essay on women in games to larger websites
