⟶ Updated 6 months ago ⟶
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first design of company loggo and creation of first prototype.
Apple Computer Inc. incorporates on January 3, 1977.
Apple begins development of the unsuccessful Apple III.
Jef Raskin, a human interface expert who joined Apple a year prior, receives approval to begin work on the Macintosh project.
Apple launches its IPO and becomes a publicly traded company on December 12, 1980, selling 4.2 million shares for $22 each.
Apple experiences its first internal shakeup, with Markkula replacing Scott as president, Jobs becoming chairman, and Wozniak taking a leave of absence.
eve Jobs is forced out of the Lisa project and takes over control of the Macintosh project from Jef Raskin, who subsequently resigns.
Apple launches the Lisa on January 19, 1983, but sells only 100,000 units due to the personal computer's expensive $9,995 price tag
Steve Jobs convinces John Sculley, then president of Pepsi-Cola, to join Apple as president and CEO on April 8, 1983.
Apple's iconic "1984" commercial airs during a break in the third quarter of Super Bowl XVIII on January 22, 1984.
Steve Jobs introduces the Macintosh at Apple's annual shareholders meeting on January 24, 1984 for $2,495.
Microsoft releases the first version of Windows to much disappointment.
- Microsoft releases the first version of Windows to much disappointment.
Apple and IBM partner on October 2, 1989 to create PowerPC-based computers.
Apple releases the PowerBook series on October 21, a two-decades-earlier precursor to the MacBook Pro.
John Sculley steps down as Apple CEO in May and is replaced by Michael Spindler.
Apple releases the ill-fated Newton as an early entrant in the PDA market.
Apple releases its first PowerPC-based desktop computers and notebooks.
Microsoft releases Windows 95, a major competitor to Mac OS.
Gil Amelio, a member of Apple's Board of Directors since 1994, succeeds Michael Spindler as Apple CEO on February 2, 1996.
Apple is in financial trouble, with its stock reaching a 12-year low in the second quarter.
Apple announces the iMac on May 6, 1998 as the first consumer-facing product since Steve Jobs returned to the company as interim CEO.
Apple releases the iBook on June 21, 1999 based on the colorful iMac design. The notebook lineup is positioned as a lower-end offering alongside the PowerBook series.
Steve Jobs announces at Macworld that he has elected to be Apple's permanent CEO on January 5, 2000, dropping his "interim" designation.
Just months after the dot-com collapse, Apple's first two retail stores open in Tysons Corner, Virginia and Glendale, California on May 19, 2001.
- Apple launches the iTunes Store on April 28, 2002 for digital music downloads.
Apple introduces the iPod mini on January 15, 2003.
Apple introduces the iPod shuffle on January 11, 2004.
Apple introduces the iPod nano on September 7, 2005.
Apple releases the MacBook Pro with Intel architecture on January 10, 2006.
Steve Jobs famously introduces the iPhone on January 9, 2007
Apple launches MacBook Air on January 29, 2008 as its thinnest notebook ever.
Apple launches the App Store on July 10, 2009.
Following years of speculation, Steve Jobs introduces the iPad on January 27, 2010.
Apple passes oil giant ExxonMobil on August 9, 2011 to become the world's most valuable publicly traded company, with a market cap exceeding $337 billion.
Apple Maps launches on iOS 6 to much criticism, leading to a public apology from Tim Cook and the resignation of iOS software chief Scott Forstall.
Apple Pay launches in the United States on October 20, 2013.
Tim Cook introduces the Apple Watch on September 9, 2014
Tim Cook introduces Apple Music, the company's first subscription-based streaming music service, at WWDC 2015.
Apple became the center of attention in the U.S. in February after the FBI demanded the company unlock the encrypted iPhone of the San Bernardino shooter.
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