Events
Willem Einthoven
invented the first
electrocardiogram.
The process of the
electrical activity of the heart.Hans Berger records
first EEG
(Electroencephalography)
Used to record electrical
activity of the brain.Antonio Damasio discovers
relevance of emotions in
decision making.John Belliveau introduces
fMRI (Functional magnetic
resonance imaging) used
to measure brain activity
by detecting changes
in blood flow.First neuromarketing
company establishedTerm "Neuromarketing"
added to dictionary.The first non-invasive eye-tracker
is made by Buswell. Eye-tracking
can also be used to measure
emotions.First Neuromarketing World
Forum is held in Amsterdam.
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