Neuromarketing Emotion Tracking Timeline

Willem Einthoven invented the first electrocardiogram. The process of the electrical activity of the heart.

Hans Berger records first EEG (Electroencephalography) Used to record electrical activity of the brain.

Antonio Damasio discovers relevance of emotions in decision making.

John Belliveau introduces fMRI (Functional magnetic resonance imaging) used to measure brain activity by detecting changes in blood flow.

First neuromarketing company established

Term "Neuromarketing" added to dictionary.

The first non-invasive eye-tracker is made by Buswell. Eye-tracking can also be used to measure emotions.

First Neuromarketing World Forum is held in Amsterdam.