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Display Optimization Project
Created by
igorvladi
⟶ Updated 9 Oct 2018 ⟶
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Events
Discovery Meeting with Charlie • Understand: - what has been done - what is in the works - tech. limitations - how we work with DS - set up meetings with DS
Phase 1 Assesment - Next Steps Meeting • Continue with current method? - new accounts - new approaches - what worked, what did not • Try an different method? - new discovery
Periods
Meetings with Account Managers • Understand: - accounts with most potential/leverage - goals, budgets and KPIs - client requirements and limitations - current optimization efforts results - main pain-points and opportunities
Settle on an Initial Optimization Solution • If Technology: - begin development work - begin creating a basic optimization/bid/multiplier model • If Manual: - data gathering for analysis - performance analytics - bid guidance/recommendation - execution - learnings
Evaluation/Refinement of the initial approach • Performance Analysis • Margin Analysis • LOE/Sustainability Analysis