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July 10, 2020
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Microsoft
Created by
Tian Jing
⟶ Updated 4 Oct 2018 ⟶
List of edits
Comments
Events
Position brand perception Realize target audiencce
Commence R&D on Surface Desktop - Look & Design - Ergonomics - Begin Windows 10 optimization to all Surface products
Craft unique brand image & create content for adverts
Communicate design specs with in-house production team
Cascade new branding message internally and externally - inform desktop vendors and competitors of Surface Desktop
Execute and conduct brand campaign - 360 degree marketing
Begin in-house production of Surface Desktop Begin rollout of Surface-optimized Windows 10
Surface Desktop full announcement at Microsoft tech summit - Pre-orders start
Surface Desktop released
Review and monitor implementation of marketing plan
