Events
Position brand perception
Realize target audiencceCommence R&D on Surface Desktop
- Look & Design
- Ergonomics
- Begin Windows 10 optimization
to all Surface productsCraft unique brand image &
create content for advertsCommunicate design specs
with in-house production teamCascade new branding message internally
and externally - inform desktop vendors and
competitors of Surface DesktopExecute and conduct brand campaign
- 360 degree marketingBegin in-house production of Surface Desktop
Begin rollout of Surface-optimized Windows 10Surface Desktop full announcement at
Microsoft tech summit
- Pre-orders startSurface Desktop releasedReview and monitor implementation of marketing plan
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