History of Advertising
Category: Other
Updated: 20 Sep 2018
By Kristian White
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Created byKristian White
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Events
The first newspaper ad was publishedBenjamin Franklin began the advertising tradition in
America.The beginning of magazine advertisingThe first successful “penny newspaper” in New
York. (aka. The New York Sun)The first Advertising AgencyConvention of advertising agents in New YorkFirst full-time retail advertising copywriterProctor and Gamble became the first “big budget” client with $11,000 to spend on advertisements.Coca-Cola had the first registered trademarkN.W. Ayer started a “Business Getting” Department in their agency.The first million dollar advertising client was born.Outdoor billboard ads are bornThe age of radio advertisingLife MagazineRadio surpasses as the dominant form of advertisingFirst Television broadcast adCBS was the largest advertising medium in the worldMary Wells became the first woman to head a major advertising agency.Congress banned advertising cigarettes via broadcast mediaMTV debutsThe Internet brought to over 5 million people worldwide and changes the way ads are delivered yet againProctor and Gamble moves to standardize all
internet advertising.Product placement has become quite common in
advertising.Invention of the Gutenberg
printing pressPeriods
The Stock Market Crash
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