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FRISKIS & SVETTIS MARKETING
TIMELINE FOR MARKETING STRATEGY
Created by
Aisha Mohamed
⟶ Updated 13 Oct 2017 ⟶
List of edits
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Aisha Mohamed
AZSDCFGVHBJNKLM
13 Oct 2017
Events
HÄLSOMÄSSAN (HEALTHFAIR) 11-12 november
OUTDOOR ADV.
TEASER OF THE NEW FITNESS CONCEPT
TV COMMERCIAL WUTH FAMOUT PT AIRS THE 25th.
RELEASE LOCATION DATE AND LOCATION INFO.
LAUNCH OF FRISKIS & SVETTIS WEBSITE. RELEASE DAY OF THE NEW FITNESS CONCEPT
END OF TV COMMERCIALS ON THE 21st
FOLLOW UP OUTDOOR ADV.
ADV. IN "MÅ BRA " MAGAZINE AND FACEBOOK ADV.
SOCIAL MEDIA ADV. WILL BE MORE EMPHASIZED WITH A HASHTAG INTRODUCED BY FAMOUS PT#sharetheexperience
FRISKIS & SVETTIS OWN FITNESS EVENT
ADV. IN "MÅ BRA" MAGAZINE
SECOND SURVEY FOR PREVENTION OF MEMBERS.
VÅRRUSET IN GOTHENBUTG, MALMÖ, STOCKHOLM, ÖREBRO, VÄSTERÅS, UPPSALA
FOLLOW UP ON RESULTS FROM THE LAUNCHED CAMPAIGN
TV COMMERCIAL DURING MID AUGUST
AFTER SUMMER FITNESS EVENT BY FRISKIS '6 SVETTIS. CREATE BUILDUP FOR THE DALL SEASON.
SUM UP OUTCOME OF THE YEAR & DISCUSS POTENTIAL FURTHER ACTIONS
Periods
SOCIAL MEDIA UPDATES EACH MONTH
