Events
Origin 2001SocialTechnological: Google AdWords program perfected pay-per-click modelSocial: Public awareness of data collectionTechnologicalEnvironmentalEconomical: Advertising shift, Ad dollars went to online platformsPolitical: Micro targeting in campaignsEconomical: Google’s revenue skyrocketed by over 3,500%Political: Patriot Act expanded government surveillance powersSocialTechnolgicalSocialSocial: People used searches without realizing they were being tracked.Economical: Smart phone increases e-waste and energy demandPolitical: Politicians started email lists and experimenting with targeted ads/campaignEnviormentalEconomicalPoliticalSocialTechnologicalTechnologicalEnvironmentalEnvironmentalSocialTechnologicalSocial: Expansion of personal data collection on social media platforms such as Facebook and TwitterTechnological: Emerging integration of wireless internet and GPS into cell phonesPolitical: The Department of Justice won a court order that required Google to provide a portion of requested dataSocial: Snowden leaks classified documents about surveillance programsTechnological: Machine learning frameworks: TensorFlowEnvironmentalPolitical: EU drafts the GDPR (data protection)EconomicalSocialPoliticalPoliticalSocial: Epsilon email marketing breach raised public awareness of targeted scamsTechnological: Zombie cookies gained attention as a way to continue tracking users even if cookies were deletedEnvironmental: Data-intensive practices required massive amounts of energy that gained attention towards environmental footprintEconomical: Behavioral marketing became an $80 billion industryPolitical: ICE received intelligence tools to create surveillance reportsEconomicalTechnologicalSocialEnvironmentalTechnologicalSocial: Yahoo announced a breach of personal data that affected 500 million usersTechnological: Pokemon Go drew widespread privacy concerns as it collected vast amounts of GPS, camera, and IP address dataEnvironmental: American electronic tracking device recyclers were exporting E-waste to developing countriesEconomical: Facebook and Google Ad spend surged 83%Political: Facebook’s ad platform was used for the delivery of targeted political propaganda and misinformationEconomicalEnvironmentalPoliticalPoliticalEconomicalSocialSocial: Flo Health app illegally sharing reproductive health dataTechnological: Apple released App Tracking Transparency that requires explicit permission from users before tracking their activityEnvironmental: Dramatic increases in data centers’ energy consumption significantly increased global greenhouse gas emissionsEconomical: Apple’s App Tracking Transparency cost social media sites a loss of $10 billionPolitical: COVID-19 contact tracing apps sparked political debatesTechnologicalSocialEnvironmentalEconomicalPoliticalSocialTechnologicalEnviormentalEconomicalPoliticalTechnologicalEnvironmentalEnvironmentalEconomical: Data is the core corporate asset as the ad tech system thrives.Economical: Google bought youtubePoliticalSocialTechnologicalEnvironmentalEconomicalSocialTechnologicalEnvironmentalEconomicalPoliticalPolitical: People were aware that these companies were making money off of them using an app
Economical: companies were starting to see the rise in revenuesEconomicalEcenomicalSocialTechnologicalPoliticalEnvironmentalSocialPoliticalTechnologicalEconomicalSocialEnvironmentalSocialTechnologicalEnviornmentalEconomicalPoliticalSocialTechnologicalEnviornmentalEconomicalPoliticalSocial: Cambridge Analytica scandal: personal data collected in facebook by BritishTechnological: Facial Recognition, 5G, AI assistantsEnvironmental: AI Increases energy usesEconomical: Rise of subscriptions and targeted ads face new restrictionsPolitical: Global Privacy RegulationsSocial: The public is very aware of data and privacy concerns. AI and generative models.Technological: ChatGPT, New AIEnvironmental: Pressure to make AI greener and link digital policies to climate goalsEconomical: Platforms diversify revenuePolitical,Stronger regulation on big techTechnologicalEcenomicalEnvironmentalPoliticalPoliticalEconomicalSocialTechnologicalEnvironmentalEcenomicalPoliticalSocialTechnologyEnvironmentalEconomicalPoliticalSocialTechnologicalEnvironmentalEconomicalPoliticalPoliticalSocialTechnologicalEnvironmentalEcenomicalSocialSocialTechnologicalEnvironmentalEconomicalPoliticalSocialTechnologicalEnvironmentalEconomicalPoliticalSocialTechnologicalPoliticalEnvironmentalEconomicalSocialTechnologicalEnvironmentalEconomicalPoliticalSocialTechnologicalEnvironmentalEconomicalPoliticalSocial and Political:Social, Technological, PoliticalTechnological and Economical:Technological, Political, SocialTechnological, Economic, SocialPolitical:Technological:Clearview AI using facial images and sold them from web without consentPolitical:Technological, PoliticalSocial, TechnologicalTechnological, PoliticalUsing AI to review student visa holders for terrorist sympathiesShein and Google are in a huge lawsuit over using data and privacy without consent for advertisingEconomicalTechnological, Political, EconomicalSocial, Technological, PoliticalSocial, EconomicalEconomicalPolitical, SocialPolitical, SocialPoliticalPolitical, Social, TechnologicalSocial, Technological, PoliticalSocialTechnological, SocialTechnological
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