12 h, may 29, 2018 y - Johnny Depp SAUVAGE BY DIOR Legend of the Magic Hour Media Campaign SHORT FILM LAUNCH
Description:
Initially a Teaser Ad was released with the full 11 minutes and 30 seconds short film available via the Dior Website. The Global Official release followed and is listed as 4 June 2018.Dior launched the new TV campaign for Sauvage - the centre piece of which was a short film of 11 minutes 33 seconds duration entitled ‘The Legend of The Magic Hour’. Based upon Native American legend the film features and is narrated by Johnny Depp.
Location filming had taken place in late 2017 in the high dessert of Yucca Valley, Twenty Palms and Joshua Tree in California. Further scenes were filmed in France.
The full film was to be found on the Dior website, their social media and within stores or shopping malls where it played on a repeat reel.
Sections of the longer film were used in shorter format commercials across all media over the following year, with versions from 10 seconds to almost 5 minutes and everything in between appearing.
Produced by The Dior In-house Production Agency.
Directed by Clément Beauvais and Arthur de Kersauson
Sound by KOUZ studios
Styling by Samantha McMillen
Added to timeline:
Date:
12 h, may 29, 2018 y
Now
~ 6 years and 11 months ago