dec 26, 1963 - "Developed as an international product featuring a “speedy” external design, the RT40 Corona achieved distinction by successfully completing a 100,000-kilometer test drive on the Meishin Expressway and went on to enjoy huge popularity both in Japan and abroad" (tcmit.org).

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This is an expansion of the company and what they offer. It creates a shift in the market and what is available in regards to the car industry. Leading to not only the expansion of Japanese products to the foreign market, but improving or innovating the auto industry as a whole

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