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oct 10, 1998 - The Wells agency shuts its doors. Cigarette makers and state attorneys general draft a $206 billion deal that curbs marketing and settles lawsuits to recover Medicaid costs. Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.

Added to timeline:

27 Sep 2017
0
0
142
HIstory of ad

Date:

oct 10, 1998
Now
~ 20 years ago
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