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apr 9, 1916 - J. Walter Thompson retires; Stanley Resor and a group of colleagues buy him out for $500,000. Resor becomes president, establishes a market research department and closes the London office to save costs. A group of agencies forms the National Outdoor Advertising Bureau, which eventually controls about three-quarters of the outdoor national advertising in America.

Added to timeline:

10 months ago
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HIstory of ad

Date:

apr 9, 1916
Now
~ 102 years ago
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