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sep 22, 1889 - Frank Munsey drops the price of Munsey's Magazine to 10� and the cost of subscriptions to $1, marking the first attempt at keeping a magazine afloat by advertising revenue rather than newsstand sales. Asa Briggs Chandler registers Coca-Cola as a trademark. George P. Rowell of Boston founds Printer's Ink, a magazine that serves as the "little schoolmaster in the art of advertising."

Added to timeline:

27 Sep 2017
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HIstory of ad

Date:

sep 22, 1889
Now
~ 129 years ago
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