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aug 1, 1866 - With $250, Francis Wayland Ayer opens N.W. Ayer & Son (named after his father) in Philadelphia and implements the first commission system based on "open contracts." His clients include Montgomery Ward, John Wanamaker Department Stores, Singer Sewing Machines and Pond's Beauty Cream.

Added to timeline:

10 months ago
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HIstory of ad

Date:

aug 1, 1866
Now
~ 152 years ago
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