jan 1, 2015 - Revamping Their Image
Description:
The company began struggling, having lost business to other retailers and being surpassed by Chick-fil-A as the leading chicken retailer three years previously. To combat this, the company launched a new initiative with a plan to revamp its packaging, decor and uniforms, as well as expanding its menu.
Added to timeline:
The History of the KFC
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