4 h, may 9, 2011 y - VARIETY Pilots camera ready? Debate over if sneak peeks are a smart strategy

Description:

This pilot season, networks and studios have had to adjust to a new kind of image polishing for their development prospects long before there's even a decision on whether a pilot will be ordered to series.

Twentieth Century Fox TV had some explaining to do when a photo from the set of "The Playboy Club'' pilot for NBC made it into TV Guide. Turns out the image of actress Amber Heard decked out in retro bunny ears went wide after being taken with an iPhone camera by the actress' sister, who posted it on her Facebook page. Incident prompted the studio to issue a ban on non authorized photography on the set of the high-profile pilot.