mar 15, 2019 - Top 5 Reasons Why Google+ Failed | UX Design Case Study

Description:

Google products are technologically superior, but then why Google plus failed? Was it because - it was late entrant? It had poor technology? It didn't have sales & marketing skill? No. Google plus failed because of these top five reasons:
1. It failed to understand user needs
2. It had Google-centered design
3. It lacked in user experience
because it had confusing settings
4. It was not differentiated enough
5. It lacked mobile experience
This is where user-centered design could have helped Google plus a lot.

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