mar 15, 2019 - Top 5 Reasons Why Google+ Failed | UX Design Case Study
Description:
Google products are technologically superior, but then why Google plus failed? Was it because - it was late entrant? It had poor technology? It didn't have sales & marketing skill? No. Google plus failed because of these top five reasons: 1. It failed to understand user needs 2. It had Google-centered design 3. It lacked in user experience because it had confusing settings 4. It was not differentiated enough 5. It lacked mobile experience This is where user-centered design could have helped Google plus a lot.