nov 10, 2014 - 4 Reasons Social Media Is Here to Stay

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You’ll hear it from time to time: “social media is a passing fad.” While it sounds like a hip and cool judgment, it’s actually a pretty ignorant comment offered by individuals who probably haven’t studied the subject very closely.

You only need to spend a few moments researching the value of social media marketing and its service to businesses of all types and sizes, and you’ll quickly recognize that social media is destined for additional growth — not decline.

The proof is in the numbers:
According to SocialTimes, social media marketing budgets are set to double within the next five years.

Google+ and Facebook receive an incredible 2 billion combined visits every month.

Nearly two-thirds of global Internet users research products online prior to purchase, and much of that traffic moves through social media channels.

Word of mouth. People love and trust other people; it’s that simple. While the Internet is useful for researching information, reading news stories, and learning new trades, it’s best at bringing people together. That’s especially what social media does. When it comes to purchasing goods and services, social media empowers brands to spread positive word of mouth.

So let the uninformed claim that social media will soon be a thing of the past. You can smile, knowing your business understands the incredible value social media brings to the table.

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