sep 30, 2013 - Technology acceptance: Perception of people towards google plus

Description:

Recently there has been a tremendous increase in the users of social networking sites. One example of this revolution is Google plus. Google called its new social networking Google + on 28th June as a new tool to bring the fine distinction and affluence of real-life sharing to software. This paper illuminates some preliminary findings from an ongoing study about Google plus. Technology Acceptance Model is used in the paper to study the usage and acceptance behaviors, with emphasis laid on studying Perceived Usefulness, Perceived Ease of Use, and user's attitude.

The comprehensive study is based on varying perception and preference of people towards Google plus.A sampling size of 100 respondents was chosen. The sampling unit consists of people from the age group of 18 to 55 years. The technique adopted for sampling was stratified random sampling. The different strata collected for the same included people from all age groups, different occupational background and social class. The data collected was primary in nature and a field survey was conducted through a structured questionnaire. The study was carried out in South Delhi.the survey was carried out through Personal interviews and Email and internet surveys which are useful in getting in-depth and comprehensive information. The study includes the perception of people about various Google plus features like hangouts, sparks, circles etc.

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