apr 14, 2012 - Why Google+ Doesn't Care If You Never Come Back

Description:

So the new plan was to double down on Google+ not being a destination website, like Facebook, but rather make it a social layer across Google products.

Maybe when it first launched, Google+ had aspirations of stealing away some of your content feed reading time from Facebook and Twitter. While it needs a lot of work, the design and features Google+ have launched are solid, and I have the utmost respect for a team doing the best it can. The problem is that it doesn’t solve a problem. Facebook owns the social graph and the relevance-sorted news feed of your friends’ activity, and Twitter owns the interest graph and the firehose of news and real-time updates.