apr 29, 1915 - April 29, 1915, The San Fernando Chamber of Commerce, San Fernando, California

Description:

Charles C. Chapman delivered an important speech to the San Fernando Chamber of Commerce outlining challenges facing the citrus industry and explaining how marketing will significantly help address these challenges
He writes: “Orange largely sold by its attractiveness. Get retailers to display and advertise. Orange Day advertising.”

Chapman, Charles, C. “Citrus Notes-Orange Marketing Troubles.” Transcript of speech delivered at the San Fernando Chamber of Commerce, San Fernando, CA, April 29, 1915, https://digitalcommons-chapman-edu.libproxy.chapman.edu/chapman_citrus_speeches/15.

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