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jan 4, 1966 - Following a string of account losses, Rosser Reeves, Ted Bates' first creative chief and promoter of advertising that offers a "unique selling proposition," resigns at age 55.
Added to timeline:
Advertising
By
dustin
25 Sep 2017
0
0
1152
Date:
jan 4, 1966
Now
~ 60 years ago
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