aug 25, 2016 - 25 August 2016: Bell resigns from Bell Pottinger, launches Sans Frontieres

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http://www.thedrum.com/news/2016/08/26/lord-bell-departs-bell-pottinger-open-new-pr-firm-sans-fronti-res

In a statement, in which Bell himself was not quoted, the company said that the he "would like to step back from the day-to-day running of the business, but not to retire and from next year he will continue to provide his personal advice to clients through a new business, which he will be forming."

"Tim has been the founder and driver of this business since he started it in 1987. We are grateful for all he has achieved for both the PR industry globally and in building Bell Pottinger into a household name," said Bell Pottinger chief executive James Henderson in a statement.

"He does not intend to retire totally and next year will be setting up a strategic consultancy to be named Sans Frontieres. He will always be the founder of this business and we will find ways of mutually working together with him in his new business where there are clients that need a combined expertise."