sep 30, 1970 - 14 Sep 1970: Saatchi & Saatchi launches

Description:

Charles is the "creative genius", Maurice the "salesman"

Company characterised by aggression: "for us to win, others had to fail" and a move away from simply pleasing the client to creativity: "Creativity quickly became God."

Clients include:
- Health Education Council
- Granada TV rental
- Citrus Marketing Board of Israel
- Escalade
- Schweppes -- nabbed from Ogilvy, "that win transformed the agency"

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