sep 30, 1970 - 14 Sep 1970: Saatchi & Saatchi launches
Charles is the "creative genius", Maurice the "salesman"
Company characterised by aggression: "for us to win, others had to fail" and a move away from simply pleasing the client to creativity: "Creativity quickly became God."
- Health Education Council
- Granada TV rental
- Citrus Marketing Board of Israel
- Schweppes -- nabbed from Ogilvy, "that win transformed the agency"
Added to timeline: