jan 1, 2000 - Jacques Nasser
Nasser promptly instituted a number of changes as CEO, closing
plants that were losing money and selling unprofitable operations.
He also instituted a new human resources policy mandating that 10
percent of low-performing managers could be subject to termination.
Beyond human resources, Nasser's other focus was brand management,
and under Nasser's watch, in 1999 Ford formed Premier Automotive Group
(PAG) to expand its market share in the luxury segment.
