jan 1, 1871 - 1871: Phineas Taylor Barnum (master publicist) exploits "Public be Damned" philosophy.
-P.T. Barnum successfully publicizes his entertainment ventures including circuses, concerts, museums, and theatres.
-Dubs his traveling circus the "Greatest Show on Earth" attracting a wide audience and more paying customers.
Added to timeline:
Melissa Restrepo PR Publicity Era Timeline
Key events in the Publicity Era of Public Relations