nov 9, 2017 - We Asked Tony Hawk to Make a Video For Us. Here's What He Did.

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Esquire Online

The ever-evolving world of content strategy in digital media can be tough to navigate. So when industry whispers of "pivot to video" made their way to Esquire HQ, we decided to pull out all the stops. Getting an intern in to help with the transition was step one, but then we took it a bit further. Sure, legendary skater Tony Hawk was more expensive than the NYU and Northwestern undergrads of years past—but from day one, Tony showed us he brought something extra special to the table. It was hard to put our finger on, but in the end we settled on the idea that Tony just had..."it."

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