jan 1, 2001 - Batson et. al study on effects of attitude on behavior

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They presented Ss with an appealing task and a $30 reward; they also presented Ss with a dull task and no reward. The Ss were asked to assign one of the tasks to themselves and the other one to another S.
5% of the Ss believed that giving themself the rewarding assignment was moral, but 80% still did.

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