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jan 1, 1908 - William McDougall wrote the first Social Psychology textbook.

Description:

Studied Eugenics and heredity
Included chapters on emotion, sentiment, morality, character, religion, etc.
Believed that social behavior was individual, innate, and instinctive
Underestimated influence of context on social behavior

Added to timeline:

Date:

jan 1, 1908
Now
~ 117 years ago

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