mar 1, 2011 - MyPlate Food Guide Published

Description:

MyPlate

- Introduced along with updating of USDA food patterns for the 2010 Dietary Guidelines for Americans

- Different shape to help grab consumers’ attention with a new visual cue

- Icon that serves as a reminder for healthy eating, not intended to provide specific messages

- Visual is linked to food and is a familiar mealtime symbol in consumers’ minds, as identified through testing

- “My” continues the personalization approach from MyPyramid

Sources:
• USDA Center for Nutrition Policy and Promotion. A Brief History of USDA Food Guides. USDA Choose My Plate United States Department of Agriculture. https://www.choosemyplate.gov/eathealthy/brief-history-usda-food-guides. Published June 2011. Accessed December 2, 2020.