7h 9min, dec 13, 2019 y - Makeup

Description:

One makeup/ beauty brand I rely on is The Face Shop. It was launched in 1947 with its first store in Myeongdong. The company’s marketing is mostly based on natural products; As of April 2012, it has 930 stores in 24 countries. These south Asian beauty products end up going international because western countries have latched onto the trend of natural beauty products that are easy on the skin. This is an example of a cultural factor influencing globalization. Another example of this factor would be people buying from cruelty-free brands because they have a more ethical production process.

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