jan 1, 2020 - New Product/Feature Approved
Description:
- Business case/ objective has been established
- Resources needed to build product have been identified
- Expected impacts to site detailed
- Confirm official drop-dead dates up front
- Product identifies development, testing, and production timelines
PM Communication will kickoff 4-weeks prior to testing phase to allow enough time to gauge interest from pilot/launch vendors.
Added to timeline:
New Ad Unit Communication Strategy
Date:
